Consumer behaviour Essay Example | Topics and Well Written Essays - 1750 words

Consumer behaviour - Essay Example The recent and contemporary marketing concept brings into limelight the piece of information that with the fulfillment of the needs and wants of the target market or the customers, the organization is more likely to accomplish and achieve their goals and objectives. Furthermore, with the contentment of the customers in a more effective and persuasive manner than that of the competitors, the enterprise would get an edge over their competitors (Hoyer & Macinnis, pp. 16-20, 2009). One of the important elements of marketing that facilitates the organization in acquainting and understanding the buying patterns of the products and services of the customers. Many of the important questions that includes when, why, how and where people have a tendency to buy a particular product or service come under the analysis and examination in consumer behavior. Furthermore, the study of consumer behavior will assist the businesses and organizations not only to attract new customers, but will also support in retaining the old and current customers that will eventually lead the organization to survive and sustain in the distant future. (Silk &  Harvard Business School, pp. 47-53, 2006). In addition, the study of consumer behavior also helps and endeavors to comprehend and identify the factors on which the decisions of the customers depend and rely on made either on individual basis or in groups. Therefore, it is considerably an imperative and vital feature of marketing manage ment segment. According to the definition, consumer behavior is â€Å"The totality of consumers’ decision with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human)decision-making units (over time)† (Hoyer &  Macinnis, pp.3, 2009) Data resulting from the demography such as age, gender, income, education, behavioral temperament are they key distinctive and distinguishing characteristics used in the research of consumer behavior. Moreover, how the families, friends, reference groups, culture, and community play a dominant and persuasive role are also the principal and prime attributes in the studies and evaluations of consumer behavior. As the study of the buying pattern of the customers is a multifaceted and complex process where numerous aspects influence and affects the pattern, therefore, huge amount of money and a lot of time comes under spending and consumption by the enterprises and the ir marketing departments (East &  Wright & Vanhuele, pp. 3-10, 2008). Thus, this practice comes under performance in order to identify and distinguish the causes of the decisions on which the consumers make their purchasing of a particular product or service. Interests, actions and behaviors, like and dislikes, perceptions, beliefs, and communication and dealing with

205 Finals Coursework Example | Topics and Well Written Essays - 2250 words

205 Finals - Coursework Example Texas is a good example of a state in which the control of guns has lead to drastic reduction in the number of crimes. Since the early 1990s, the crime rate has dropped by around 50 percent (LaRosa, 2002). Some bias exist in this article, there are incidences where the author agrees that guns control assist in the prevention of violent crimes and there other where the author totally disagrees. Some of the examples given are biased like the one on Washington, D.C. The author states that the murder rate has increased by 134% while the overall crime rate has reduced by around 2 percent. The politicians blame the Virginia’s less strict gun control laws for the murders witnessed in D.C. The author further states that Virginia Beach, the largest city in Virginia has the lowest rates of murder (LaRosa, 2002). The same passage discussed above is vague and does not provide full details. Other areas where the statements are vague are the example given on Texas State. Crime rate is said to have reduce significantly since the adoption of the concealed carry laws. The information provided only covers the overall decline and does not give much detail on how the concealed carry laws worked for the state. The source of the information is credible. The author provides an idea of how the gun control prevents the occurrence of violent crimes. It provides the history, arguments for and against gun control and examples concerning the topic. Rhetorical devices used are examples; examples are given throughout the article. There are fallacies in the article, â€Å"people who obey gun-control laws are less able to defend themselves against those who don’t obey those same laws† (LaRosa, 2002, par 17). The statement is a lie because those who obey the gun control laws can still be able to defend themselves. This is because they can obtain permits that legally allow them to carry guns.